The government has announced 2023-2025 as “the Years to Visit Mongolia”. Within the framework of this context, with the aim of receiving one million tourists in the coming year, a National Tourism Development Committee was established. Thus, the tourist program "New Year in Mongolia" will be organized from December 25, 2022, to January 10, 2023, to support winter tourism. The program will be jointly organized by the Ministry of Nature, Environment, and Tourism, the Governor’s office of the Capital city, and the Mongolian Tourism Association.

Within the framework of the program, 176 entities and 728 service points of organizations in nine sectors operating in Ulaanbaatar will announce discounts and incentives of up to 5-50 percent. Specifically, 17 hotels, 65 restaurants, 18 bars, pubs, karaoke, 10 shopping malls, department stores, 325 branches of grocery stores, 10 wool and cashmere stores, 24 branches of four electronics stores, 4 saunas, 14 entities of health and beauty services, 14 organizations with New Year programs and entertainment services have joined the program. The organizers emphasized that this initiative will greatly contribute to the increase in the number of tourists coming to Mongolia in winter.

Representatives of the government and private sector organizations participating in the "New Year in Mongolia" program convened on December 22, exchanging information information and discussing suggestions. During the meeting, President of the Mongolian Restaurants’ Association M.Yesunmunkh emphasized that a banner with identification and information will be placed at the entrance of the entities participating in the program, and tourists can enjoy the bonus. “Let's improve and work together to develop winter tourism,” he said.

Since November, more than 60 international media have reported news and information about the program for tourists coming to Mongolia. Furthermore, the guidebook will be distributed at the airports. A 24-hour telephone operator for tourists is working and digital platforms were developed.

For instance, the Ulaanbaatar City Tourism department initiated the "UB Winter sale" project and launched the "UB Winter" mobile application and the www.UBwinter.com website. Through these digital platforms, which are being developed in five languages, it will be possible to promote winter tourism internationally, deliver information, and provide domestic and foreign tourists with integrated information on products and services.

Also, the Ulaanbaatar City Tourism department’s 70108687 call center is available for 24/7 for news and information for the tourists to receive in English and Russian.

CAPITAL CITY TRAINING, RESEARCH, AND PUBLIC RELATIONS AGENCY